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10 Aug


During my speech this week at the Search Exchange Rates. I mentioned that many SEOs spend their time trying to speculate what Google actually does. The truth is that speculation is actually a big part of our job. The problem I see often, but most link building services SEOs speculate with little or no control. What about the speculation of research / testing? According to the case. Our customers do not have to pay for cases with educated speculation! Now do not get me wrong, many SEOs have tried it, and some do throughout the veil of privacy. But I do not feel like doing more. I do not know as much as I want to try. If I had more time, I would. And I think I will start with the following fields. The following areas have been a lot of talk in the community SEO, but one rarely has a solid research.

The folks from Google will always tell webmasters to build websites for the user in mind. And while many of us have that brushed the fluffy jargon, Google has many patents. Understanding user behavior in behaviors aimed What Google; How these behaviors seems to give classification results? And this kind of behavior analysis leave permanent results? These are all things that should be understood further testing. Things like bounce rates, click rates, and time on site can be easily tracked with Google Analytics. Then analyzed other advanced measurements such as eye tracking, heat maps and scroll activity easily with the right tools.

A miracle SEO of yesteryear, viper chill, recently wrote a really great blog post about how new content dominates the results. In Glen, which will increase the likely hood of the page or article higher ranking simply by the date on the side of something more recent. He cited some examples of that found in the results, and claims that have documented hundreds of others.